Best New Product Launches July 2022

Posted by Florance Siggers on Wednesday, June 12, 2024

This month, MCM’s new Ultra fragrance won the award for Best Packaging of the Year at the prestigious 2022 Fragrance Foundation Awards and we can see why. The design was inspired by the German brand’s iconic signature backpack and couldn’t be any cuter. Aside from the vanity-candy-worthy packaging, the scent features top notes of juicy Blackcurrant, pink lady apple, and natural Italian Bergamot, yielding the perfect sweet and spicy scent.

ncG1vNJzZmhqZGy7psPSmqmorZ6Zwamx1qippZxemLyue82erqxnkprAtXnNnq5mqKKksbav02ajmq2emLWmv4yjrKWxXWd9c36O